Bribery Is The Best Way To Quit Smoking, Study Shows

A young asian businessman lights a cigarette

A study in the New England Journal of Medicine has determined that bribery more effective method of reducing smoking than other incentives. A comparison of five different smoking cessation techniques among over 2,000 CVS Caremark employees, it was noted that techniques requiring an up-front cash deposit that would be taken away if the participant didn’t successfully quit were more effective than those that offered a cash reward. These techniques leverage the aversion people have to losing money. While people were more likely to enroll in simple rewards-based programs, programs with the deposit feature were twice as likely to be effective as smoking cessation techniques. More>>

Tulane University School of Public Health and Tropical Medicine currently conducts interdisciplinary research on social determinants of health. Learn more about Tulane research projects.